La Cartoleria was born in 1921 as the first italian trade magazine for stationery shops. Later on, La Cartoleria becames House Organ of Assoscrittura, the Italian National Association Of Writing Instruments Manufacturers, and in 1998, it becomes member of ISPA, the International Stationery Press Association as only representative of the Italian Stationery market. La Cartoleria is well distributed in all the most important stationery and office fairs in Italy and worldwide.• Readership: Stationers, stationery-cum-bookshops and wholesalers in the sector. Game and toy retailers. Retailers of gift articles, gadgets and small leather goods. National and foreign fairs. Retailers' associations.• Area of circulation: Italy.• Total circulation: Average run of about 8.200 copies with a circulation of 8050 copies.